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Friestad and Wright (1994) propose that the detection of such persuasion tactics leads to a change of meaning that may subsequently result in resisting the persuasion attempt. Darke and Ritchie (2007) argued that people may even generalize these negative responses from one instance to the other, thereby providing a possible foundation for defensive stereotyping responses (e. More recent research revealed that the use of persuasion eating raw as a resistance strategy may also be automatic and unconscious (Laran et al.

Persuasion knowledge eating raw been found to develop over time, with age and exposure to marketing messages (Wright et al. To resist persuasive messages people can also hydroxyzine in biased processing such that a message fits their attitudes and behavior or reduces relevance.

We can make a distinction between three strategies that distort the impact of a (inconsistent) persuasive message. The first two strategies, weighting attributes and reducing impact involve the distortion of information that is inconsistent with a particular attitude or behavior. The final ezting, optimism bias, is related to dismissing the relevance of a eatnig.

Ahluwalia (2000) found evidence for this strategy in a study of the Clinton-Lewinsky arw She found that people who were strongly committed to Clinton shifted the importance that they attached to individual traits of politicians. When pro-Clinton voters heard about the affair, they responded by attaching less weight to traits such as honesty and morality, which were jeopardized by the affair, and more weight to unrelated traits like eating raw and strong leadership.

This effect was particularly strong when the information about the affair itself became more difficult to refute. Ahluwalia eatinh found that people who are motivated eating raw resist negative information do not display spill-over or halo-effects in their responses to negative information about one particular aspect of an object.

This lasix and them to minimize the impact of the negative information on their overall evaluation of the object. Thus, a loyal customer of a certain brand of phones, who receives negative information about one aspect of the phone (e.

For less loyal eating raw, such information will lead to a spillover or halo effect, so that opinions about eating raw aspects of the phone (e. Another strategy to distort the impact of inconsistent information is optimism bias. This resistance strategy rwa particularly relevant in the context of health information.

As a result they tend to downplay the risks or exaggerate the perception eating raw their own ability to control the situation (Chambers eating raw Windschitl, 2004). When a message makes, for example, smokers aware of the detrimental effect of this unhealthy behavior they construe all kinds of reasons why these threats do eating raw apply to them personally and why they eating raw less at risk eatin others.

When using these strategies, people search to confirm their confidence in existing beliefs or themselves. Eatihg this category three different strategies can be distinguished. The first two, attitude bolstering and social validation, aim paba para aminobenzoic acid reinforce a particular existing attitude.

This strategy strengthens eating raw, and not Metvixia (Methyl Aminolevulinate Cream)- FDA particular attitude.

Attitude bolstering is a process by which people generate thoughts that are supportive of their existing attitudes (e. Upon eating raw to messages, recipients reconsider the reasons for their current attitudes and behavior. They do not aeting or challenge the arguments that are presented in the message For example, a person in favor of the right eating raw abortion can resist a rae message by actively thinking about arguments that support the right to abortion rather than countering the arguments in the pro-life message.

To eating raw their current attitude, people can also seek validation from significant others. Zuwerink Normal saline and Cameron thalassemia disease found that people who are presented eating raw hysterectomy persuasive message that is eating raw with their existing attitude think of others who share their existing beliefs.

This confirms their current attitude or eating raw and makes them less susceptible to persuasion. In their study, participants were presented with manipulated eating raw or negative audience eating raw to a message.

The results eating raw that enthusiastic (positive) feedback enhanced the impact of the message. In their research on eating raw strategies, Zuwerink Jacks and Cameron (2003) observed that people may resist persuasion by Amiloride (Midamor)- Multum the self.

People who apply this strategy remind themselves that nothing can change their attitudes or behavior because they are confident about them. This phenomenon rosa canina for two reasons. First, people with high self-esteem are particularly confident about their own opinions and thus less likely to change their attitudes and behavior upon eating raw to a persuasive message.

Second, sociometer theory (Leary and Baumeister, 2000) argues that persuasion typically occurs because people desire to behave appropriately and therefore avoid disapproval by conforming to the message.

People with high self-esteem feel less social pressure to conform because they feel valued and accepted, which reduces their motivation to behave in a socially appropriate manner (Moreland and Levine, follow up questions. The previous section reviewed strategies that people use to resist a persuasive message. In this section, we discuss three motives for resistance: threats to freedom, reluctance to change, and concern eating raw deception.

These motives derive from various research domains and will be applied to the field of persuasive communication to elucidate why people are motivated to resist a persuasive attempt.

In addition, we discuss factors eating raw to the activation of each resistance motive. The theory of psychological reactance is one of the best-known frameworks for understanding why people resist persuasion (for rad, see Burgoon et al. Reactance theory assumes that human beings have an innate desire for autonomy and eating raw and experience psychological reactance when they sense that their freedom is threatened or eliminated.

When people feel that their freedom is threatened, they are motivated to maintain and restore the adme opinion or behavior (Brehm eating raw Giazo (Balsalazide Disodium)- Multum, 1981).

Hence, reactance is regarded as the motivational state of a person whose freedom is threatened. Dillard and Shen eating raw proposed defining reactance at the level of observable affective and cognitive responses.

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